Updating SaaS Explainer Videos After a Product Pivot
Audit which video elements your pivot actually changed before rebuilding from scratch.
Declan Ferris
Startup Video Guide — Page 4
B2B SaaS Explainer Videos
Explainer Video Length and Completion Rates in B2B
Shorter B2B videos complete better, but length depends on where buyers stand in their decision.
Where to Place Explainer Videos in a SaaS Marketing Funnel
Tailor each video to its funnel stage instead of reusing one message across every touchpoint.
Priya Nanthakumar
More From Startup Video Guide
Scripting Explainer Videos for Complex B2B Products
Master the script architecture before you worry about production polish.
Declan Ferris
Animated vs. Live-Action Explainer Videos for SaaS Products
Match your format to what your product actually does, not what other SaaS companies choose.
Yolanda Mbeki
Product Demo Video Best Practices for SaaS
Build demos around buyer problems, not product features, to drive conversions.
Declan Ferris
Product Demo Videos for B2B SaaS Buyers
Video demos drive 2.5x higher conversion rates than sites without them.
Declan Ferris
Explainer Video Cost Ranges for Early-Stage SaaS Startups
Budget $4,000 to $7,000 for a video that actually converts prospects.
Yolanda Mbeki
Video Production Studio Rates in New York City
Understand what's bundled in studio quotes before comparing rates across NYC's 60 facilities.
Declan Ferris
Specialized vs. General Video Agencies for SaaS Startups
Specialist agencies convert SaaS buyers where generalists fall short.
Priya Nanthakumar
Red Flags in Video Agency Portfolios for Tech Products
SaaS agencies without specialized experience will learn your product on your budget.
Tomás Guerrero-Salinas
Building a Sales Enablement Video Library for a SaaS Product
Organize your video library by buyer stage and question, not by video format.
Tomás Guerrero-Salinas