Using Demo Videos to Qualify Leads Before Discovery Calls
Demo videos that qualify buyers before calls save reps from wasting time on poor-fit prospects.
Declan Ferris
Startup Video Guide — Page 2
Video for Startup Sales and Demand Generation
Video Testimonials vs. Written Case Studies in B2B Sales Cycles
Video testimonials and written case studies serve different moments in B2B deals.
Video in SaaS Sales Decks and Proposal Documents
Embedded video in proposals lifts win rates by 22% and cuts sales cycles shorter.
Tomás Guerrero-Salinas
More From Startup Video Guide
Hidden Costs in Video Production Contracts for Startups
Vendors routinely hide 20 to 40 percent in extra fees beyond the initial quote.
Declan Ferris
What Drives Up the Cost of a B2B Video Production
Pre-production choices and format selection drive most B2B video budget swings.
Priya Nanthakumar
When a Startup Is Too Early to Invest in Professional Video
Professional video wastes money before product-market fit is real.
Priya Nanthakumar
Repurposing a Launch Video into a Multi-Channel Asset Library
Extract maximum value from your launch video by rebuilding it into platform-specific assets.
Priya Nanthakumar
Cost of Animated Video vs. Live-Action for SaaS Startups
Animation updates cheaper than live-action reshoot, compounding savings over product launches.
Declan Ferris
App Store and G2 Video Requirements for SaaS Listings
SaaS platforms reject videos that don't match their specific technical and content requirements.
Declan Ferris
Customer Story Videos Timed to Product Launches
Releasing customer stories on launch day replaces vendor claims with peer proof.
Yolanda Mbeki
Freelancer vs. Agency Video Production Cost Comparison
Hidden costs turn freelancer bargains into expensive mistakes once revisions and equipment pile up.
Priya Nanthakumar
Post-Production Services Available to Startups in New York
New York post-production shops transform raw footage into multi-format assets at competitive rates.
Yolanda Mbeki