Customer Testimonial Video Production for B2B SaaS
Video testimonials let buyers hear directly from peers why a similar company chose this vendor.
Tomás Guerrero-Salinas
Contributing Editor, Budget & ROI
Tomás Guerrero-Salinas
Tomás has tracked media spending and marketing ROI for startups since the early days of seed-stage digital advertising, contributing to several fintech and marketing-tech newsletters before landing at Startup Video Guide. He specializes in demystifying production pricing structures and helping founders understand what drives cost at every stage of a video project.
10 stories
Video Metrics That Predict Pipeline Impact for SaaS Teams
Link video viewing to specific contacts and accounts to reveal which plays actually drive pipeline.
Tomás Guerrero-Salinas
B2B SaaS Marketing Video Across the HubSpot Lifecycle
Match each video to the right buyer stage to stop wasting production dollars.
Tomás Guerrero-Salinas
Video in SaaS Sales Decks and Proposal Documents
Embedded video in proposals lifts win rates by 22% and cuts sales cycles shorter.
Tomás Guerrero-Salinas
NYC Neighborhoods with Video Production Studios for Startups
Picking the right neighborhood cuts production costs more than picking the right studio.
Tomás Guerrero-Salinas
Video Agency Retainer vs. Project Models for Startups
Retainers save money at scale, but only if you need enough video to justify the monthly commitment.
Tomás Guerrero-Salinas
Teaser Videos for B2B SaaS Pre-Launch Campaigns
Teaser videos spike anticipation before launch by naming the problem and withholding the solution.
Tomás Guerrero-Salinas
Red Flags in Video Agency Portfolios for Tech Products
SaaS agencies without specialized experience will learn your product on your budget.
Tomás Guerrero-Salinas
Building a Sales Enablement Video Library for a SaaS Product
Organize your video library by buyer stage and question, not by video format.
Tomás Guerrero-Salinas
Comparing NYC Video Agencies to Remote-First Video Vendors
A guide to deciding between high-cost local crews and remote vendors for video production.
Tomás Guerrero-Salinas