SaaS Homepage Video Above vs. Below the Fold
Video placement strategy matters more than visual real estate for SaaS conversions.
Priya Nanthakumar
Senior Editor, Agency & Production Coverage
Priya Nanthakumar
Priya spent eight years as a producer at boutique creative agencies in New York before shifting to editorial, where she now evaluates and benchmarks video vendors for founder audiences. Her agency-side experience gives her an unusually practical lens on production workflows, vendor contracts, and quality-to-cost tradeoffs.
12 stories
SaaS Explainer Video Storyboard Structure and Flow
Nail the narrative sequence before worrying about animation polish.
Priya Nanthakumar
One-to-One Video in B2B Outbound Sales Sequences
Personalized video works best after prospect engagement, not as your opening move in outreach.
Priya Nanthakumar
What Drives Up the Cost of a B2B Video Production
Pre-production choices and format selection drive most B2B video budget swings.
Priya Nanthakumar
When a Startup Is Too Early to Invest in Professional Video
Professional video wastes money before product-market fit is real.
Priya Nanthakumar
Repurposing a Launch Video into a Multi-Channel Asset Library
Extract maximum value from your launch video by rebuilding it into platform-specific assets.
Priya Nanthakumar
Freelancer vs. Agency Video Production Cost Comparison
Hidden costs turn freelancer bargains into expensive mistakes once revisions and equipment pile up.
Priya Nanthakumar
NYC Tech Startup Events That Require Video Assets
Video is a required format, not an afterthought, at these NYC pitch events.
Priya Nanthakumar
Shooting Startup Demo Videos on Location in New York
The right location sells the product before your sales team ever takes the call.
Priya Nanthakumar
Video Agency Vetting Criteria for Seed and Series A Startups
Early-stage startups need different video criteria than standard vetting advice assumes.
Priya Nanthakumar
Where to Place Explainer Videos in a SaaS Marketing Funnel
Tailor each video to its funnel stage instead of reusing one message across every touchpoint.
Priya Nanthakumar
Specialized vs. General Video Agencies for SaaS Startups
Specialist agencies convert SaaS buyers where generalists fall short.
Priya Nanthakumar